What is Medical Education?
Medical education is an integrated program of communication that disseminates information about a product or therapeutic area, using a variety of different media.
Commercially speaking, medical education is an essential component of medical marketing. Medical education works hand-in-hand with marketing since it can deliver powerful educational messages about your product at the same time as marketing delivers powerful commercial messages about your product.
The audience for medical education can be external (doctors, nurses, other health care professionals, patients) or internal (sales representatives, marketing staff). The materials can range from a review article targeted at doctors to an entire therapeutic area specific training manual for sales representatives.
Why use it?
Medical education can be used to create an environment in which selling can take place. It can bridge the gap between indications for which your product is licensed and those which are unlicensed but where clinical data exists. A marketing campaign built on a solid foundation of scientific data creates balance and builds credibility with your customers. This is particularly important when you are establishing a group of Key Opinion Leaders for example.
Medical education is a valuable component of the marketing mix throughout the life cycle of the product, from raising awareness at Phase II trials, generating demand at launch through to new indications and formulations.
Phoenix Scientific Services can assist you in producing your Medical Education materials, such as:
- Slide kits
- Presentations for meetings or conferences
- Conference reports
- Newsletters
We can also offer a consultancy and strategic planning service, should you be considering creating a Medical Education resource within your company.
Our medical education materials are of a very high standard. For example, our slide kits are fully referenced where necessary and are supplied with speaker notes. This means that potentially anyone can deliver them with confidence, knowing that the information has been thoroughly researched and is accurate and balanced. We also work closely with your Medical department to ensure smooth progress of any materials through the copy approval process. Copies of references marked up to show the information used from them in the slides and speaker notes are provided to form a copy approval 'job bag' .
We supply slide kits in Microsoft Powerpoint 2002 with a standard blue background, by e-mail or on floppy disc/CD-ROM. We can add a specific corporate template or any background you require — the choices are yours.
We provide materials for internal and external customers. For example, slide sets designed to be used by Medical representatives in a promotional setting could be commercially branded, with an emphasis on the key marketing messages for the product. Those for key opinion leaders would more likely be a neutral plain colour, with the emphasis on the key educational messages for the product or disease area.
We can also update your materials on a regular basis, to ensure they remain current and relevant.
